Distribution Strategy, Outsource & Transition Management

Partnering with an international bakery chain on developing a distribution strategy, outsource and transition management.

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The Problem

4C was engaged to partner with the board of a leading premium bakery and food-service chain, as they embarked on a journey to double their retail footprint.
In addition, there was a need for simplification and capacity expansion of the CPUs.

The 4C team diagnosed the existing in-house logistics operations and identified the sourcing requirements and baseline cost-to-serve.
Subsequently we identified a long list of potential logistics partners and shortlisted four suitable candidates as part of the soft market test.
Our team conducted a full RFP process on behalf of the client and negotiated the BAFO from potential suppliers.
We recommended a suitable logistics partner and obtained endorsement from the board.
In addition, we provided the implementation support on People, Legal and Operations.

The right logistics partner was identified to achieve the ambitious retail growth and to manage the complex operational transition of CPUs.
The client accomplished the required service at a similar level to the existing in-house logistics with added innovative digital solutions and a clear and transparent commercial model focused on sustainable impact.
The client were enabled to focus on core business by partnering with a last-mile specialist experienced in the multi-temperature food products and multi-drop deliveries to metropolitan locations on the same-day, enabling improved customer experience without the added environmental burden.